Aruba Hospitality InfoPak

Information pack for hospitality consultants, partners and customers

Aruba ESP for Hospitality

Is your network ready for Hospitality at the Edge? Now it can be with Aruba Edge Services Platform (ESP). From app-enabled property navigation to personalized dining suggestions based on guest preferences, go beyond simplified connectivity with a network that’s insightful, autonomous, and secure.

Case Studies

Hear what some of our customers are saying about how Aruba's infrastructure helps to deliver better guest experience as well as improve hotel operations and efficiency.

Seoul Dragon 
City Hotel

Seoul Dragon City is a large-scale hotel-plex that partnered with Aruba for networking solutions that ensure real-time network quality and status with AirWave, segmentation of the staff network and the customer guest network to ensure system security & stability and high performance to increase guest satisfaction.

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Black Fire Innovation
Incubator Space

Caesars Entertainment and UNLV Partner use Aruba Solutions to Advance the Future of Hospitality in Black Fire Innovation Incubator Space. The 43,000 square foot facility houses replica elements of a resort with dedicated software development spaces, business acceleration activities, training opportunities and hospitality and gaming labs.

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Disney

Disney creates magical experiences for guests with seamless technology. In this video, Evhen Farmiga of The Walt Disney Company discusses the importance of invisible technology for immersive guest experiences. In the happiest places on earth, technology plays an essential role—it supports the experience. And the more invisible it is, the more immersive the experience becomes.

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Nobu Hospitality

Luxury lifestyle brand Nobu Hospitality is utilizing Aruba, a Hewlett Packard Enterprise Company, as its preferred network infrastructure vendor for its three new hotels. With Aruba ESP, Nobu Hotels is enabling highly secure and reliable WiFi as well as a range of IoT applications. This involves levering the Aruba Bluetooth and Zigbee radio technology embedded in the Aruba APs to work with door locks and staff safety device.

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The Student Hotel

The Student Hotel wants to rethink the hospitality sector. It aims to create flexible, multi-dimensional spaces that can cater to a range of customer segments, depending on the location, time of year or time of day. Its partnership with Aruba means the business can be agile, consistent and data-driven in the ways it addresses each location.


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Grecotel

Grecotel standardized on Aruba for all of their 32 properties to support a huge range of daily operations. 1,500 corporate users, 200+ POS, 100 kitchen printers, 300 ordering devices, and 80 tax machines. There is network access for all 6,000 Grecotel staff, and full BYOD capacity for over 18,000 concurrent guest users. The network also supports IoT, connecting fridges, heating and cooling, laundry, carts and environmental sensors.

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More case studies

Our Vision for Hospitality

Friction-less Travel Highlights

  • Auto-Connect: Guest automatically connects to hotel WiFi using the Passpoint profile on their mobile device
  • Mobile Check-in: Guest can bypass front desk and check-in with their mobile device
  • Personalized App: Guest installs mobile app and sets up their travel profile and preferences
  • Biometrics Security: Guest scans their face with their mobile device to check-in
  • Digital key: Guest gets digital key pushed to their mobile device to open the guest room door
  • Wayfinding: Guest uses indoor navigation to help find their room

Room of the Future Technology Highlights

  • Personalized Room: When guest enters their room, lights automatically turns on based on their preferences
  • Natural Interface: Guest can use their mobile device or voice interaction to control lights, temperature, curtains or coffee machine, request amenities or order room service
  • Room Control: Guest can use their mobile device or in-room tablet to control room environment and entertainment system
  • User Experience: Guest experience sensor measure guest WiFi and app performance for optimized experience to be fed back to hotel operations
  • Wireless Charging: Smart wireless charging enables back-of-house to skip occupied rooms

Whitepapers

Designing Hyper-Aware Hospitality Facilities

This whitepaper examines what it takes to design and create a secure infrastructure together with our partner solutions for hotels, resorts and conferencing venues.

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Best-in-Class Experiences

This whitepaper looks at the infrastructure options and network considerations for optimized connectivity, security and visibility to create best-in-class guest experiences for your property.

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The Smart Digital Hotel

More than ever, hotels need to keep up with customer expectations to retain loyalty and attract new business and leisure travelers. Learn how Aruba can help you deliver a simple and secure VIP experience for every guest.

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What Differentiates Us?

Leader

Aruba leads at the Edge. See what the world's leading analysts have to say about our leadership and vision.

  • Leader in 2020 Magic Quadrant
  • Highest score in 6 of 6 use cases
  • Leader in WAN Edge
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AI Ops

Automated troubleshooting and insights for improved network performance and IT efficiency.

  • Solves intermittent WiFi performance issues
  • Get configuration recommendations for optimal performance
  • Eliminate manual troubleshooting tasks
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Dynamic Segmentation

Configuring VLANs, ACLs and subnets at every hop is a thing of the past. Aruba Dynamic Segmentation automatically enforces consistent policies across wired and wireless networks to keep traffic for any user or device separate and secure

  • Simplify switch configuration
  • Eliminate human errors
  • Better security for converged, PCI-DSS compliant network
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Integrated IOT

Aruba's access points can function as an IOT hub supporting WiFi, BLE and Zigbee connections to doorlocks, asset tracking, luggage tracking and staff safety tags. This can save hotels up to 60% of overall costs.

  • Avoid disparate overlay networks for IoT
  • Consolidate switch ports and cabling
  • Reduce significant costs
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Hospitality Network & IoT Guest Engagement Architecture

Our architecture enables an enterprise-grade converged network that supports digital transformation, IoT and analytics to drive automation, personalized guest experience and engagement.

Our Products

Aruba is a leader of the Edge. There is a massive amount of data at the edge. Harnessing that data can drive new business outcomes and experiences. But it also creates challenges for IT. Our products are designed to simplfiy troubleshooting with AI, secure your networks, programmable, interoperable and standards-based.

 ARUBA PRODUCTS AND SOLUTIONS BROCHURE

Wireless

Our WiFi 6 certified portfolio is AI-powered and secure. With our unique Air Slice technology that is designed to optimize user and application experience by providing Service Level Agreement-grade application assurance. It guarantees performance for latency-sensitive, high-bandwidth, and IoT services at the radio level. Now, that's what you need to get that guest satisfaction score up.

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Switches

Transform the operator experience with Aruba CX switches. Enabling an always-on network with in-service upgrade and resiliency with a loop-free network. Get real-time, network-wide visibility with Aruba Network Analytics Engine (NAE) so you can troubleshoot and resolve issues before users and business are impacted. Automate your network with the built-in RESTful APIs and create a truly software-defined network that adapts to your business needs.

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Management & Operations

Quickly scale networks with increasing demands while simplifying network management with Aruba's AI-powered cloud management and operations. Minimized legwork and speed up time to resolution with AI-powered insights and recommendations. Get connectivity analytics to understand how your guest experience is likely to be.


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SD WAN

For hotels, consolidating the WAN links is another cost reducing measure. Aruba's SD WAN enables your to consolidate the WAN links for back-of-house and guest network and provide policy-based routing, firewall and VPN services in a single box. SD WAN is a new way to orchestrate routing over any mix of WAN connections - like broadband, MPLS and LTE. It improves your Total Cost of Ownership and makes the WAN much easier to deploy and manage.

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Security

The only way to achieve a smart digital hotel is to use a converged networks that supports not just guests but staff and IOT. To do that will require enterprise security features in the hotel network to securely enable different nature of traffic to traverse the network securely. Our dynamic segmentation capabilities enable you to do that and it eliminates human errors as well as improve security. This helps PCI-DSS compliance for the hotel.

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Location

Guests no longer expects to pay for WiFi. So how can a hotel have ROI on the infrastructure? The answer is location services. The hotel can drive insights and business outcomes with a location-aware infrastructure where the network becomes your eyes and ears. Our location-aware infrastructure enables services such as asset-tracking, personalizing marketing, contact-tracing and social distancing enforcement.

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3D Product Views

Our Technology Partners

No man is an island, they say. Likewise no organization can do everything on its own. We rely on our technology partners to help deliver on our vision. We are the plumbing and they are the taps. They deliver the applications you need to run your hotel with more efficiency, leveraging a secure multi-service infrastructure that we offer. Together we provide the necessary components for you to succeed.

Door Locks

One of the ways to go contactless is to get your doorlocks online and enable digital key. Aruba is partnering with major doorlock vendors to enable their doorlocks to communicate through our access points and hence eliminate the need to deploy an overlay network which adds costs.

Staff Safety

The deployment of panic buttons for staff safety also require an overlay network of BLE gateways. With Aruba infrastructure, we eliminate that overlay network cost but allowing the panic buttons to relay bluetooth communications with our access points.

Asset and Inventory

Aruba IOT-enabled infrastructure enable additional use cases such as luggage tracking and asset tracking that uses BLE to communicate with Aruba access points to pinpoint location. It also enables WiFi-base inventory management using pressure plates to enable hotels to know exactly what stocks to replenish. 

Guest and Location Analytics

Location used to be the most important thing in real estate. It is now becoming as important in this pandemic and beyond. Location is important  to support contact tracing efforts and enable social distancing enforcement. Location can also be used to enhance guest services and experience with targeted and personalized offers.

HSIA Gateways

Captive portal authentication, user, bandwidth and event management and cloud services offered by our partners here are an important part of the guest experience.

  • Nomadix
  • OVI
  • Reivernet
  • Linkbroad
  • Air Angel
  • Eleven
  • ANTlabs
  • Microtik
  • RGNets
  • SuperClick
Others

We have a variety of ecosystem partners covering different aspects of technology that is relevant to hospitality. From managed wireless charging to gunshot detection, cabling and engagement, you name it. Explore them here.